What is Giving Tuesday?
Giving Tuesday is a day of global generosity that starts the year-end holiday season with charitable giving. Led by the official GivingTuesday organization, nonprofit organizations, businesses, communities, and individuals come together to take action for causes.
The movement began in 2012 at the 92nd Street Y and its Belfer Center for Innovation & Social Impact in New York City to encourage people to do good together.
Giving Tuesday 2025 participation can look like:
- Volunteering to support a nonprofit organization
- Making a monetary donation
- Making a physical donation (supplies, auction items, raffle prizes, technology)
- Fundraising within a community to raise money for a cause
- Advocating on social media and spreading the word about a cause
- Showcasing kindness to those in need
- Participating in a fundraising event
When is Giving Tuesday 2025?
Giving Tuesday 2025 dates look slightly different than past years, landing on December 2 this year. It is always the Tuesday after Thanksgiving, typically at the end of November or the beginning of December following Black Friday and Cyber Monday.
The timing aligns with the holiday season of generosity and giving by encouraging a charitable donation as a part of that sentiment. Organizations worldwide can participate in Giving Tuesday to raise more and tap into an engaged audience of donors eager to play their part.
What is the significance of Giving Tuesday?
Giving Tuesday can bring attention and awareness from new supporters and support organizations to raise more in a single day than they may with a long-term campaign. That’s why nonprofits, corporate partners, and individuals join the movement and its potential to drive year-end fundraising goals.
Giving Tuesday benefits for donors
- A sense of purpose: Donors are fulfilled when they contribute to causes they feel passionate about and become a part of the change they want to see.
- More impact: Between donation match opportunities and simple ways to donate, Giving Tuesday offers donors a way to see their donation go even further.
- Belonging and community: Giving Tuesday brings people together to foster new connections and a shared purpose among supporters and volunteers.
- An easy way to find new causes: The viral nature of #GivingTuesday on social media can help donors connect to new causes, organizations, and individuals fundraising for a reason they resonate with.
- Tax benefits: Last but not least, year-end contributions on Giving Tuesday lead to tax breaks and deductions for many people filing in the new year.
